Mattress Mack. What a name. And how about that bet? What a flex. How much confidence does the mattress king have in his hometown Astros? How about 200,000 dollars worth of confidence!
Jim “Mattress Mack” McIngvale owns furniture stores in Houston, Texas. This is not a small operation; his company, Gallery Furniture, generates about $200 million in sales per year. A Goliath now, Gallery Furniture came from humble beginnings. McIngvale started Gallery Furniture in 1981 with $5000 and a pickup truck. In 1983, only a couple years after it’s birth, Gallery Furniture was struggling. Mattress Mack invested his last $10000 in a series of television commercials. As legend goes, Mack blurted out one of the most profitable ad lib lines in TV commercial history. During the filming of the commercial he was having trouble coming up with a punch line. Frustrated and pressed for time, he got up, pulled some money out of his pocket, and spoke fast. “Gallery Furniture will save you money!” There aren’t many Houstonians today who wouldn’t be able to identify that phrase. The TV commercials spread throughout the city and the rest is history. Mattress Mack is a very well-established pillar of the Houston community. Over the years, he has been a beacon of joy and hope to so many in the Houston area by constantly giving back to the community. In 2001, he spent over $500,000 to send 295 Catholic school students to Rome, providing children with a once-in-a-lifetime religious experience. In 2017, when Houston was devastated by Hurricane Harvey, McIngvale opened the doors of his stores and welcomed displaced people to come stay and sleep on very expensive mattresses and couches. His company trucks were used to rescue hundreds of people from the floodwaters. When times get tough, Houston calls Mattress Mack and he always answers.
Jim McIngvale is a very creative and successful businessman. In 2014, he ran a promo before the Super Bowl, which stated, if you buy $6000 or more worth of furniture and the Seattle Seahawks win the Super Bowl, you will receive a full refund. Guess what! Seattle won and Mattress Mack refunded about $7 million to the people that participated in the promotion. In 2017 he did it again, but this time it involved the hometown Houston Astros. If the customer spent $3000 or more on a mattress and the Astros ended up winning it all, he would refund the money. The Houston Astros won the World Series in 2017 and McIngvale refunded about $13 million to his customers. He is doing it again this year. If the Astros win the World Series and you purchased a mattress worth $3000 more, you will get your money back. Genius idea by Mattress Mack. He’s building a brand and marketing his product by way of the home team. It looks like Mattress Mack is a smart gambler too. He hedged his bet by betting $200,000 on the Astros to win it all, and stands to win $500,000 if they do just that. He made a similar bet on the Astros to win it all in 2017 and won about $1 million on that bet. By the looks of it, there will be a lot of free mattress in Houston come the first of November. But don’t you worry, Ol Mack will be in Vegas cashing that half a million dollar ticket.